Personal selling is an important method of selling, which involves direct and personal contact between the seller or his representative and prospective layer.
TYPES OF SALESMAN:
q The manufacture’s salesman.
q The wholesaler’s salesman.
q The retailer’s salesman.
STEPS IN PERSONAL SELLING PROCESS
v Preparation/Training of sales persons.
v Locating the potential buyers.
v Approaching the buyers.
v Presentation.
v Demonstration.
v Handling objections.
v Closing the sale.
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