Sales promotion is an important method of promotion, which has been developed, in the recent years to supplement and co-ordinate personal selling and advertising efforts.
Sales promotion include these marketing activities other than personal selling, advertising and publicity that stimulate consumer purchasing and dealer effectiveness such as displays, shows and expositions, demonstrations and various non-recurrent selling efforts not in the ordinary routine.
Sales promotion techniques are used for purposes:
Introduction of new products.
Winning new customers.
Increasing sales during slack season.
Increasing the public image of the firm.
TECHNIQUES FOR SALES PROMOTION
Distribution of samples.
Coupons.
Premium or bonus offer.
Trading stamps.
Contests.
Public relations.
Fairs and exhibitions.
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